Brand

Welcome to the official Raqib Brand Center. Here you'll find everything you need to represent our brand accurately and consistently — from logos and colors to messaging and visual guidelines. Whether you're a partner, journalist, or internal team member, this page is your go-to resource for maintaining the integrity of Raqib’s identity across all channels.

Download brand assets

Brand Assets

Download Raqib’s official logos, icons, and brand visuals for approved use in press, partnerships, and presentations. Please follow our usage guidelines to maintain consistency and clarity across all communications.

Logo
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Logo
Raqib Mark
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Raqib Mark

Brand Colors

Explore Raqib’s color palette — carefully selected to reflect trust, security, and modernity. Use these primary and secondary colors consistently across digital and print media to reinforce our identity.

#0400de

Primary Blue

#000c78

Dark Blue

#171717

Black

Brand Information

Learn about Raqib’s mission, tone of voice, and visual identity. This section provides guidance on how to represent the brand correctly across platforms, ensuring alignment with our values and purpose.

Who We Are

Raqib is a cybersecurity awareness platform built to help businesses train their employees to recognize and respond to phishing attacks and digital threats. Our mission is to reduce human risk by turning everyday users into informed, alert, and confident defenders of their organization’s digital environment.

We believe that real security starts with people — not just tools — and our brand reflects that human-first approach.


Our Brand Personality

Raqib is:

  1. Trustworthy – We are serious about protecting people and organizations from real threats.
  2. Approachable – We make cybersecurity understandable and accessible to everyone, regardless of technical background.
  3. Modern – We embrace simplicity, clarity, and relevance in both design and messaging.
  4. Empowering – We aim to build confidence and awareness through clear communication and practical learning.

Our Mission

To help organizations build a resilient workforce through engaging cybersecurity training, phishing simulations, and behavior-driven insights.


Our Voice & Tone

Raqib’s tone of voice is:

  1. Clear and direct – No jargon, no fluff. We speak plainly so users understand what matters.
  2. Supportive – We’re here to help, not to shame. Our tone encourages improvement and learning.
  3. Confident but humble – We’re experts, but we respect our users and meet them where they are.

How to Represent Raqib

When using our name and materials:

  1. Always spell Raqib with a capital R.
  2. Do not alter or distort the logo, fonts, or brand colors.
  3. Use our full name instead of abbreviations (e.g., avoid “RQB”).
  4. Ensure visual and verbal consistency across all media.

If you're creating branded materials, partner content, or press assets, refer to our Brand Assets and Brand Guidelines PDF for specifics on usage.


Quick Facts

  1. Name: Raqib
  2. Pronunciation: /Ra-keeb/
  3. Meaning: "Guardian" or "Observer" (in Arabic) — reflecting our mission to watch over and protect digital environments.
  4. Founded: 2025
  5. Focus: Cybersecurity awareness, phishing simulations, employee training
  6. Headquarters: Oran, Algeria
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